Everything Everywhere

Bringing market research data to life.


Basis, a market research company based in London has asked me to help with a range of visual materials developed to communicate Everything Everywhere's segmentation outcomes.

Working together with Basis' Creative Director Neil Lovell I have illustrated each segment's persona and designed a fact pack to maximize EE employee's engagement with the segmentation.

My illustrations were further embedded into the business through a range of physical and digital media.

NOTE: Due to a confidential nature of this project, all the data and information presented on the visuals has been tweaked and it doesn't represent the actual facts.